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Experience

2019-Present
Group Lead User Research & Product Experience 
Procter & Gamble, Small Beauty Brands

  • Lead User Researcher on key digital products including Haircode and Untangled, as well as multiple DTC businesses within P&G Haircare such as Bio-Aktiv Beauty.  

  • Leveraging user Insights from intentionally built data streams, driving iterative optimization of product and experience design to deliver winning products.

  • Leading qualitative and quantitative UX research to define product requirements and create products that deliver brand experiences and business growth.

  • Instructor, 300 level Qualitative Methods

2016-2019
Senior User Researcher & Product Manager
Procter & Gamble, Founder of Olay Labs

  • Built Olay Labs Personalized Skincare E-Commerce business based on AI, UX Design, human interface, user research insights, and legendary branding.

  • Led integration of Nara Logics AI capability and overall data architecture design to deliver best in class UX experience for personalized beauty, highlighted at CES 2019.

  • Led design and prototyping of functioning Olay Labs Moments in-home personalized skincare device featured at CES 2019.

2010-2016
Senior User Researcher, and Product Manager
Procter & Gamble

  • Led qualitative product design iterations with teams to deliver delightful user experiences that delivered KPI's on new to the company body skincare propositions.

  • Confirmed potential of product designs to drive measurable habit formation and repeat via transactional market test.

  • BASES concept Top2Box appeal showed 8 pt increase when insights integrated

2006-2010
User Researcher
Procter & Gamble

  • Led Global Insight Synthesis and Idea Creation in Oral Care, across functions and regional teams in 5 major regions, delivering and aligning globally scalable and regionally relevant innovation ideas.

  • Identified Gen Y user persona and led qualitative and quantitative research to design winning user experiences in "away from home" water purification devices for PUR.

  • Partnered with Ziba Design to deliver a 10yr ThermaCare product innovation pipeline.

Education

2002-2006

University of Cincinnati, College of Engineering

BS, Materials Engineering 

1997-2002

University of Cincinnati, DAAP

BS, Design

Toolkit

  • Remesh

  • JMP

  • AYTM Quantitative DIY

  • L&E Usage Study

  • Revelation Platform Qualitative

  • Respondent.io Qualitative

  • Conjoint

  • Affinova

  • Metaphor Elicitation

  • JTBD Methodology

  • BASES

  • GA

  • Crazy Egg

  • User Testing

  • Storytelling / Deeper Insights

  • Qualitative In-Person Interviews

  • Focus Groups

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